Bwin is the new sponsor of Bayern Munich.

The contract was signed last week and which will last until the end of the 2009-2010 season (June 30 2010), Bwin grants exclusive rights within their sector to make use of the trademark Bavarian team in their global advertising efforts. In addition, this agreement represents a broad integration of the sponsor promotional activities in the media of the German club.

With this agreement Bwin continues its strategy of entering the market through football sponsorship. A new alliance with FC Bayern Munich, which must be added to the already sponsors bwin AC Milan since 2006 and Real Madrid since June 2007.

In a recent press conference, Karl-Heinz Rummenigge , president of FC Bayern expressed the importance of this cooperation: “The support of Bwin gives us the pleasure of working with a partner who fits perfectly with the Bayern Munich given the strength of its brand and its approach to establishing partnerships with clubs that are European leaders. We want to intensify lobbying efforts of our partners in Brussels and Berlin. And we hope that our contract will be extended further beyond 2010. “

One of the top of Bwin is that without sports, there can be no sports betting , which is why sports sponsorship is a cornerstone in the philosophy of the Austrian company.

” Bwin is delighted with the cooperation achieved with FC Bayern Munich as partner sports . The Bavarian club is the team of German football’s most successful both inside and outside the borders of Germany, it is the perfect partner for Bwin, the leading global gaming and entertainment online “ said Andrea Gaudenzia, principal responsible for sports marketing of Bwin.

Bwin will not use the FC Bayern to advertise their online sports betting, instead, will promote his school of poker for free, free-bwin.com in the stadium Allianz Arena in Germany .

With Bwin decision is intended to avoid legal problems it had in previous seasons when the Bwin logo was publicized in the shirts of Werder Bremen .

Jörg Wacker, director of Bwin in Germany: “Due to continuing discussions regarding the advertising of the activities of suppliers of sports betting, we will use the brand of free-bwin. com in our cooperation with FC Bayern Munich, , however, the international approach will focus on the brand Bwin. ”

Sponsoring at Bayern, Bwin bet for a winning combination, and once again returned to work the financing of European football at this moment that passes through serious difficulties and accumulates million in debts.