Gaming Zone – Las Vegas – e-deck can be used only in a casino, and allows people to bet while you are eating, and soon, while in the pool.

Posted by Gambling news

February 5, 2010

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Swimming pool is a sport, very common in Las Vegas, famous town in the hot and dusty state of Nevada, USA. In this place begins the action of the author of the note he published the biweekly Fortune

NEW YORK ( Fortune). The only thing wrong with an afternoon in a pool in Las Vegas is that you’re missing of the excitement of the bet tables.

But that will not happen for a long time because the new unit of the firm Cantor Fitzgerald in Las Vegas, is exporting its way of trading at casinos.

The device for games Cantor Gaming, eDeck call not only allows users entertained with the blackjack, also allows them to bet at the moment, with thousands of possibilities in a sporting event, Whether New York Jets will win or if Kobe Bryant of the Los Angeles Lakers, will make three runs in a row, and everything from anywhere. This small division joins growing gaming business of the society more conservative bond and Treasury markets department of the United States.

Cantor Gaming is the brainchild of former number two at Cantor Fitzgerald, Lee Amaitis. In 2001, he had the vision to use the acclaimed company’s business platform for mobile gambling, believing that sophisticated algorithms like those used to trade at high speeds could also produce opportunities live while it was conducting a game.

Amaitis pressured the Board Games Control Nevada to permit their use in mobile phones, but vetoed the idea because it seemed difficult to control (it is difficult to prevent a teenager BlackBerry takes borrow their parents).

So Cantor developed his own equipment, the eDeck, which can be used only in a casino, and allows people to bet while you are eating, and soon, while in the pool.

” The potential is huge because you are no longer tied to your seat, “says Amaitis. The company recruited an executive of casino giant Harrah’s to develop the security systems that ensure that technology is not altered.

After being passed by the laws of Nevada in 2005, Lee began to create the Strip. He made agreements with billionaire Sheldon Adelson, of Las Vegas Sands, which owns the Venetian, Palazzo, and the M Resort. He expects to sign three more casinos this year despite the low stakes earnings caused by the recession of 2009.

” This provides greater flexibility for gambling, “says Anthony Marnell III, chief executive of M Resort. The former number two at Cantor Fitzgerald believes the potential is huge: research firm Juniper, based in the UK, says that mobile gaming will raise an estimated U.S. $ 8.900 million this year, compared with U.S. $ who accumulated 1,000 million in 2007, especially in Europe where it is legal.

Although only a portion of the annual sports betting market, U.S. $ 380,000 million, in the USA is legal, Cantor believes that a bookmaker can not predict the possibilities in real time. Say you think that in a football game the Denver Broncos will win the Kansas City Chiefs, and want to cover that bet in the fourth quarter: Cantos algorithms update the odds as long as you inside the casino.

Later this year the company plans to launch a Web site that shows the potential in vivo in an effort to attract new gamblers to compete with other gambling sites as Bodog, based in Antigua, which began similar offer sports betting in 2006.

Since its launch in March at M Resort, technology betting at Cantor is used for 5% of all sports betting. With Wall Street acting as a casino lately, was only a matter of time before their systems and show .

Source: Fortune .