No more US gamblers… and now what?

Posted by yucasino

April 30, 2008

It is not new that the Government of the
United States has approved a law that
declares illegal the use of any method of
payment to bet on-line and this has stopped
not only the growing of the on-line gambling
but also has put in doubt its own existence.
To understand it better, the Government
has not prohibited the gambling on-line itself.
Has declared illegal the deposit of any
resident/citizen of the United States through
traditional methods of payment (credit cards,
checks, bank drafts) or methods over the
Internet (neteller, click2pay, 900pay, firepay)
in on-line casinos.
This law, that has not been finally written up
yet and will take effect in 230 days
approximately, has revolutionized the Market
of the bets on-line since all the houses of
public bets have stopped accepting
American players, because of the uncertainty
of knowing for how long they will be able
to continue obtaining benefits of these
American players.
New Markets New Markets New Markets New Markets
For this simple reason the casinos that work
with Exclusively have stopped buying players
of the United States, to change radically their
policy of marketing and focus their strategies
to Europe.
The legal stability that Europe has today and
its regulation policies (not prohibiting, like in
USA), makes this new market a long term
bet, not only a momentary solution.
This change has been demolishing for many
affiliated houses, but has found us in a very
good position, since for several months we
have been working very close with our
affiliated, being able to offer them very useful
tools to turn European players. For this
reason we offer here simple tips to obtain
greater benefit from your visitors.
More effective countries: More effective countries: More effective countries: More effective countries: Europe has been
for us, the most important market. For that
reason we have very much experience in
turning players. For those who had their
developments in English, we recommend to
reformulate them and focus in the UK
market, which is smaller than the American,
but similar and very beneficial. However if
you want to prove new markets, France is
our favorite, because it is a niche not yet
operated and with a very good future.
Another irreplaceable option is Spain,
basically for the Spanish spoken affiliated.
Italy and Germany are secondary markets
because of its complexity, but we invite to
try them.

Banners: Banners: Banners: Banners: we recommend to all of our
affiliated who work with this kind of tool, the
installation of an “adserver”. This is a very
simple software application to organize and
segment the delivery of banners to our
visitors. With it we can segment the
creativity through different variables as:
language, country, niche of game, date and
time of the visits, new visitors or an
assiduous one, statistics, and others. In the
scripts section you have more information of
this tool and in “Marketing Tools” you will be
able to select creativities in 6 different
languages.
Products: Products: Products: Products: Exclusive offers a wide variety of
products. Do not concentrate only in casinos
if you have traffic from Spain or United
Kingdom, take advantage of bingo. If however this is Nordic, do not forget to
offer poker, a very popular game there.
From East Europe try with backgammon and
you will have excellent results.
Special Promotions: Special Promotions: Special Promotions: Special Promotions: in Exclusive we have
created the “Special Promotions” that are
tips, tricks and systems thought to help users
deposit in the casinos. They are in our
section of “Marketing Tools” and you will find
them in several languages. Visit them
frequently because they are updated
biweekly.
Media purchase: Media purchase: Media purchase: Media purchase: If you were very focused
in American traffic, we recommend you to
buy European visits by cpc or cpm, in
external networks, so while you prepare
your own traffic, you can obtain benefits too.
Do you need more help? Do not hesitate to
contact any of our account managers, so we
can advise you before making any change in
your network.
I´ll be back… I´ll be back… I´ll be back… I´ll be back…
As Terminator says at the end of his second
saga, many analysts think that this American
position is momentary and is only to cause a
blow of effect between the republican
electorate before the imminent elections in
the Senate. We hope this and want, in a
very short time, to enjoy again the freedom
of the Market, as United States has taught
us.