Tutorial for a high quality website

Posted by yucasino

April 30, 2008

Defining the term “website” seems easy.
That is because we have accumulated
know how and experience by visiting
dozens of sites in a daily form.

But, agreeing in the “quality” term can be
difficult. Why? Quality is a value that takes
into account some sort of standard or
reference. Reaching this standard implies
some kind of consensus between different
opinions…and we will surely find different
points of view with well justified arguments.

When we use websites in a commercial
form is because we seek an economic
reward, isn’t that so? Then, for the betting
market, the good quality will go hand in
hand with the amount of players that the
site returns, action that we usually refer as
conversion

What will you find in this article? Tutorials
for assuring the best quality of your site,
aka, earning money.

• Think before doing.

Planning is the base of any project. Before
you start developing any resource, you
have to clarify what is expected from your
site and how are you going to achieve it: its
identity, structure, the core of variable and
permanent information, it is the moment to
answer why does a visitor get interested in
my site? And if he/she does, why would
he/she come back? The main investment
here is time, criteria and creativity. This is
the moment of doing, undoing and redoing.

• Analyze the environment

Your competitors are a fountain of
resources and inspiration for creating. The
exercise of exploring and analyzing sites in
general and particularly those of bets,
allows you to know the administration done
by the webmasters, the used resources,
the information that’s been offered.
It is an activity that must be present before
and during the web project’s development.
In the meantime, we will get a filtered
reference group by its commercial success
(and it’s OK if this happens); but you
mustn’t overlook or neglect the exploration
of new initiatives.

• Not more of the same.

The originality is very well rewarded in a
short or medium term. In a long term,
copying is inevitable (remember that other
people are also analyzing the
environment). The first step is exercising in
the previous one, getting a specific idea
and taking the journey to prove it.
Originality doesn’t mean to make a
revolution in the market’s functioning or
introducing state of the art technologies, it
is having the best resource available to
convert the most website traffic into
players. In the past, the originality that
many sites had for presenting tricks for
casino games transformed them into
commercial successes. Today, the basic
format has lost effectiveness because the
sites that present exactly the same thing
have multiplied in number ;( Nevertheless,
some have managed to reconvert the basic
idea presenting it in a different way. Same
information presented in an original form.

• Designate a budget

Designating an initial budget and fixating a
periodical one for your project is totally
worth it. This allows evaluating the
commercial achievement and will prepare
you to manage the activity’s growth. The
first investment will surely be in buying a
domain and a hosting service. Rule out the
free options, affiliate programs can reject
you as well as transmitting a lousy image. If
you can’t fix a minimum monthly budget, is
your traffic quality worth to trust?

• .com

.com domains must be the first option in
defining your url. This happens because of
its commercial nature, flexible rules in the
registration process vs. local domains, a
calling for capturing the global traffic, and it
is an excellent basic input for the SEO work
in search engines also giving a better
image against the one of free domains.

• Experience centered in the visitors

The web 2.0 has made clear that we need
to center our projects in the visitor’s
experience. For achieving it, it is necessary
to combine new technologies and plan
ahead our web project. Evaluate the
navigability of your site, the possibility of
including the WordPress format and the
contents’ syndication (RSS). If you aren’t
an expert in any of these topics and
consider them important: exercise your
self-taught spirit or hire a third party.

• Be easy to find

It is very difficult for somebody to write your
exact domain in the search engine. We
have to help our future visitors. There are
many paths by which people can access a
site, the main one is by internet’s search
engines. Therefore, optimizing your SEO
only will get you benefits in return. It isn’t
an easy chore, that’s true, but it isn’t
impossible either. The involved elements in
the success of this subject are many:
starting with the domain choice, the
definition and the keywords work, links’
exchange, updating contents periodically,
inserting specific html tags (metatags
amongst others). Here, the best way is to
search for information in SEO sites (there
plenty of good ones), having patience for
waiting for the results and test, test and
test.